Content strategist

6 skills

Find out more about the role of a Content strategist and the skills you need to do it.

  • Agile working

    GOVUK DDAT Framework

    You can demonstrate knowledge of Agile methodology. You can apply an Agile mindset to all aspects of your work. You can work in a fast-paced, evolving environment and use an iterative method and flexible approach to enable rapid delivery. You can appreciate the importance of Agile project delivery for digital projects in government. You can be unafraid to take risks and willing to learn from mistakes. You can ensure the team knows what each other is working on and how this relates to practical government objectives and user needs.

    ... Show more
  • Prototyping

    GOVUK DDAT Framework

    You can apply technical knowledge and experience to create or design workable prototypes, both programs and physical outputs. You can understand parameters, restrictions and synergies.

    ... Show more
  • Stakeholder relationship management

    GOVUK DDAT Framework

    You can identify, analyse, manage and monitor relationships with and between stakeholders. You can communicate with stakeholders clearly and regularly, clarifying mutual needs and commitments through consultation and consideration of impacts, while concentrating on user needs.

    ... Show more
  • Strategic thinking

    GOVUK DDAT Framework

    You can take an overall perspective on business issues, events and activities, and discuss their wider implications and long-term impact. You can determine patterns, standards, policies, roadmaps and vision statements. You can effectively focus on outcomes rather than solutions and activities.

    ... Show more
  • User-centred content design

    GOVUK DDAT Framework

    You can design content to meet user needs and make complex language and processes easy to understand. You can use data and evidence to make informed decisions about content. You can demonstrate experience in writing, editing and publishing user-centred content for digital audiences. You can use content management systems to publish content. You can review and evaluate content to improve it. You can understand why content life cycle management is important, and apply a continuous improvement mindset to your work. You can understand and implement style and standards.

    ... Show more
  • User focus

    GOVUK DDAT Framework

    You can understand users and identify who they are and what their needs are, based on evidence. You can translate user stories and propose design approaches or services to meet these needs. You can engage in meaningful interactions and relationships with users. You can show that you put users first and can manage competing priorities.

    ... Show more