Content designer

You can demonstrate knowledge of Agile methodology. You can apply an Agile mindset to all aspects of your work. You can work in a fast-paced, evolving environment and use an iterative method and flexible approach to enable rapid delivery. You can appreciate the importance of Agile project delivery for digital projects in government. You can be unafraid to take risks and willing to learn from mistakes. You can ensure the team knows what each other is working on and how this relates to practical government objectives and user needs.

You can visualise your work in context to show stakeholders any changes or proposals you’ve made. You can choose the most appropriate methods for different audiences and purposes, ranging from paper sketches to coded prototypes.

You can identify, analyse, manage and monitor relationships with and between stakeholders. You can communicate with stakeholders clearly and regularly, clarifying mutual needs and commitments through consultation and consideration of impacts, while focusing on user needs.

You can take an overall perspective on business issues, events and activities, and discuss their wider implications and long-term impact. You can determine patterns, standards, policies, roadmaps and vision statements. You can effectively focus on outcomes rather than solutions and activities.

You can design content to meet user needs and make complex language and processes easy to understand. You can use data and evidence to make informed decisions about content. You can demonstrate experience in writing, editing and publishing user-centred content for digital audiences. You can use content management systems to publish content. You can review and evaluate content to improve it. You can understand why content life cycle management is important, and apply a continuous improvement mindset to your work. You can understand and implement style and standards.

You can understand users and identify who they are and what their needs are, based on evidence. You can formulate hypotheses. You can gain insights from data and user research, and use those insights and findings to make informed decisions. You can evaluate quantitative and qualitative data. You can translate user stories and propose design approaches or services to meet these needs. You can put users first and manage competing priorities between user and business needs.